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Macbor is the result of the vocation of a family of motorcycle enthusiasts spanning more than 50 years; we are more than a motorcycle brand. Macbor is a very special way of understanding and living life. Of course, that life is always spent on two wheels. That is essential for our happiness, but we understand that we are not alone in this, which is where our mission was born.
Read Manifesto

Everything is great if it is on two wheels.

Macbor is much more than a motorcycle brand. Macbor is a very special way of understanding and living life. Of course, that life is always spent on two wheels. That is essential for our happiness, but we understand that we are not alone in this, which is where our mission was born. And since life is about being happy and helping others to be happy, nothing makes us happier than seeing you riding the motorcycle of your life for the very first time.
Everything is great if it is on two wheels.

Passion and conviction in motion.

Unconditional passion and blind faith in everything we do, which is what drives us every day. Our world is all about engines, it always has been and always will be. When everything is going well and when it’s not, we do everything we can to get it going again. This is our world; we understand it, we enjoy it, we live it, we criticise it, we improve it, we share it, we love it and we can’t imagine life without it.
Passion and conviction in motion.

“We will never sell you the motorcycle”

We believe in living in a way that reflects our values and convictions. We were rightly taught as children: “Don't do unto others what you don't want others to do unto you”. This is simple, but loud and clear. You can rest assured that we will never sell you a motorcycle that you do not need. As you now know, if you are happy, we are even happier. This is simple, loud and clear.
“We will never sell you the motorcycle”

When something works, why not improve it?

We know that we are not alone. We know that there are a million and one reasons not to try. But we also know that if we don’t try, there will be no more opportunities and it is better to act now than be sorry later. We have been doing this for over 40 years. We know when something works and when we can responsibly improve it. We care about the usability, quality and reliability of our products and we do our best to make this possible every day.
When something works, why not improve it?

Red hot.

Naturally, red is our colour and the one we feel most connected with. We don't aim to please everyone, but perhaps with a little information you'll understand us a bit better. Red is passion, strength, life, courage and vigour. There is a Spanish expression “estar al rojo vivo” which literally translated means “to be red hot” but in fact it means that something is in full swing, working, at full speed... This is how we feel at Macbor.
Red hot.

Smart living.

What is smart living? It is enjoying your environment, whatever it is. It is starting your day with enthusiasm and turning any journey into a unique experience. Doing useful things and living without deception or trickery. Being practical and true to ourselves. Expressing ourselves in our own way and enjoying the truly important things in life. Trying to see how far you can go. This of course is your decision, but do it your way. We see it like this: Smart Yourself.
Smart living.

A brand with a human soul.

Without a soul we are nobody, a ship that is adrift with no direction. The spirit of Macbor is what makes us different and unique. We are bikers and we work for bikers. We are not looking for customers but rather for travel companions, friends, partners and ambassadors who share the same passions and concerns as we do. As with the best marriages, success is guaranteed if we are going in the same direction.
A brand with a human soul.

We never forget where we have come from.

Everything has a beginning and ours was many years ago. The DNA of our name is very revealing. Macbor means “son of Bordoy”. Mac is “Mc” and Bor is “Bordoy”. What you see is what you get. Macbor is the result of the vocation of a family of motorcycle enthusiasts spanning more than 50 years. We are true to our roots and, being as transparent as our name is, we can tell you that we know where we have come from and where we are going, but how far we will go? Who can tell? What we do know is that we want to keep moving forward for you and with you.
We never forget where we have come from.

We never stop.

We love what we do, we take our time and feel excited about every detail and, above all, we can never get enough. We are like children, insatiable and we never stand still. That is why constant evolution is natural for us. It's not just two words, but a way of acting that allows us, and will continue to allow us, to have a continuously evolving and improved product, the result of the high standards we set ourselves. And yes, this is something that we cannot help.
We never stop.

There is no reward without hard work.

We all want the best for ourselves. There is no point in acting in any other way. At Macbor, we develop and improve our products locally at our headquarters in Barcelona. And we control the entire production chain, to the point of obsession. The result is that we can offer you a product with a European quality standard at a truly competitive price.
There is no reward without hard work.