More than a Motorcycle Brand — a Way of Life.

MACBOR was born from a family whose heartbeat has always been fuelled by motorcycles. Over 50 years of passion, dedication, and pure love for two wheels.

MACBOR: Born from Passion. Driven by Freedom.

Read Our DNA

Everything feels better when it’s on two wheels.

We’re not just a brand — we’re a mindset, a lifestyle.
Because for us, happiness always comes with an engine, two wheels, and the open road ahead.
And since true joy is even greater when shared, our mission is simple:
To inspire others to feel alive through riding.
Everything feels better when it’s on two wheels.

Fuelled by Passion. Guided by Conviction.

Our spirit runs on emotion — raw, real, and unstoppable.
Engines are our world; they always have been, and always will be.
When life stalls, we rebuild. When it breaks, we fix it.
Because movement is what keeps us alive.

We live, breathe, question, improve, and love every moment in motion.
That’s what drives us — every single day.

Passion and conviction that never rest.

Fuelled by Passion. Guided by Conviction.

We’ll Never Sell You the Motorcycle You Don’t Need

Our values come from something timeless: respect.
We live by the rule — “Don’t do to others what you wouldn’t want done to you.”

That’s why we’ll never push a bike that isn’t right for you.
Because when you find your motorcycle — the one that fits your story — your happiness becomes ours too.

Simple. Honest. From the heart.

If It Works, Make It Better

We’ve learned a lot over decades of experience —
and one thing never changes: there’s always room to evolve.

We take pride in constant improvement — responsibly, thoughtfully, and with purpose.
Every MACBOR motorcycle is built on usability, reliability, and refined quality.
That’s how we honour our past while riding toward the future.

When something works, we make it shine.

If It Works, Make It Better

The Power of Red

Red is our colour — our pulse.
It stands for passion, courage, and the thrill of movement.
In Spanish, “estar al rojo vivo” means “to be red hot” — alive, intense, and unstoppable.
That’s exactly how we feel at MACBOR:
always in motion, always at full throttle.
The Power of Red

Ride Smart. Live Freely.

Smart living means making the most of every journey.
It’s about waking up with energy, staying curious, and living authentically.
Doing things that matter, staying true to who you are,
and finding joy in every mile you ride.

At MACBOR, we call it Smart Yourself
because every journey is your story to write.

Ride Smart. Live Freely.

Proud of Our Roots

Everything has an origin, and ours starts with family.
MACBOR comes from “Mc” (son of) and “Bor” (Bordoy).
The name itself tells our story — transparent, honest, and real.

We know exactly where we come from and where we’re heading.
How far will we go? No one can say —
but one thing’s certain: we’re moving forward, together.

Proud of Our Roots

Proud of Our Roots

Everything has an origin, and ours starts with family.
MACBOR comes from “Mc” (son of) and “Bor” (Bordoy).
The name itself tells our story — transparent, honest, and real.

We know exactly where we come from and where we’re heading.
How far will we go? No one can say —
but one thing’s certain: we’re moving forward, together.

Proud of Our Roots

We Never Stop Evolving

We love what we do — every detail, every design, every challenge.

That’s why stillness isn’t in our DNA.

Growth, innovation, and constant motion are natural to us.

Each new model we create is an evolution —

crafted with care, refined through experience, and built for those who never stop exploring.

We Never Stop Evolving

Hard Work, Real Results

Excellence takes effort — and we’re all in.
Our motorcycles are designed and developed at our headquarters in Barcelona,
where we obsess over every process, every detail, every ride.

The outcome?
A European-quality motorcycle, built with passion and precision,
offered at a competitive price — ready to conquer the world.

Hard Work, Real Results